April 24th, 2012, 23:21 Posted By: wraggster
But Sharp still ranks as country's number one OEM with a 23.5 per cent market share.
Historically, the Japanese handset market functioned differently from most of the rest of the world. OEMs followed parameters mandated by the operators, and local firms such as Sharp, Fuji, Panasonic and Toshiba dominated the space.
That all changed with the arrival of iPhone and Android, which turned Japanese consumers' heads after more than a decade of insularity.
The tipping point came in a three-month period ending in February 2012, during which smartphones became the most acquired device type, according to comScore Japan.
Sharp continued to lead the overall market, though its share dipped slightly from November 2011, which allowed marginal increases to second and third placed Panasonic and Fujitsu.
Meanwhile, Android accounted for the largest smartphone platform share, with 61.4 per cent, while iOS is in second with 34.2 per cent. Both of these shares increased slightly at the expense of Microsoft's Windows Phone.
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